Marketing & Ops Executive Commentary

1. WFM: The Dynamic Bread And Butter Of Holistic HCM
   3/6/2013

   This is part three of our four-part series exploring how retail organizations can embrace HCM technology and HCM best-practices to become more strategic. The benefits of doing so are many: Organizations reduce their high turnover rates, improve the employee experience and add efficiencies to the human resource department’s workflow directly into daily operations in the store and across the organization, freeing staff to focus on higher-level activities and to be more proactive in their work. Catch up on Part 1 and Part 2 By John Orr, chief strategy officer, Dayforce

2. Are Retailers Ready for Demand Pricing?
   10/10/2012

   Can you imagine having a business that changes prices every day or even every hour? Actually, we do it now. By pcAmerica

3. Empowering The Store Associate, Tablet PCs Enhance The Customer Experience, Guest Series Part 3
   6/18/2012

   As consumers become more empowered throught the endless availability of information, retailers must identify new ways to keep customers engaged. In many cases there is more data available than ever before, but if it isn’t readily accessible, and up-to-date, then its value cannot be fully realized. You can still catch up with Part 1 and Part 2. By Mary Anne Gunn, director of corporate marketing, Motion Computing

4. Workforce As An Asset Guest Series Part 4
   11/10/2011

   Today's HR manager is a multi-faceted leader with a seat at the executive table. Companies have recognized that its people are also assets, just like machinery, accounts receivables, inventory, and intellectual property. Like any other asset, human capital requires optimization and close management. By Peter DiMaria, Accu-Time Systems, Inc.

5. 10 Questions That Define The Budget For Your Interactive Project Guest Series Part 3
   10/19/2011
   Defining objectives, requirements and a budget are important disciplines to exercise before launching an in-store interactive project. By Ron Bowers, senior vice president of business development, Frank Mayer & Associates
6. How To Drive Profitability By Optimizing Your Time And Labor Systems Guest Series Part 1
   7/26/2011
   How can retailers go beyond time and attendance to increase profitability? This three part series explores what retailers need to do next and how to drive profitability by optimizing workforce management initiatives. By Rochelle Schard, industry and product marketing, Infor WFM Workbrain
7. 5 Ways To Drive Customer Conversion Rates In Your Stores
   7/18/2011
   Same-store sales are looking a little flat and you need to find ways to deliver better results. There’s still a scent of the financial melt-down lingering, but you survived that crisis and it’s time to start getting the sales needle to move in a positive direction. By Mark Ryski, founder and CEO, HeadCount
8. Guest Column: 5 Ways To Drive Customer Conversion Rates In Your Stores
   7/18/2011
   Same-store sales are looking a little flat and you need to find ways to deliver better results. There’s still a scent of the financial melt-down lingering, but you survived that crisis and it’s time to start getting the sales needle to move in a positive direction. By Mark Ryski, founder and CEO, HeadCount
9. Making The Store As Smart As The Customer Guest Series Part 1
   7/15/2011
   A powerful way to improve the customer experience at retail is to prepare the sales associate to be at least as smart as the customer. Allen Buchholz, executive vice president of sales and marketing, Frank Mayer & Associates, Inc.
10. Value To The Employer, Guest Series Part 2
    6/21/2011

    In this second part of my four-part series, "Deploying ESS: Faster, Better Stronger," I will outline why employee self service is of value to employers. Each employer will derive different value from an ESS system based on the functionality they have deployed. By Peter DiMaria, president and CEO, Accu-Time Systems, Inc.