The Demand-Driven Retail Continuum: Connecting The Dots Between People And Processes

Most retailers struggle to get its people and processes connected across what Tomax calls the Demand-Driven Retail Continuum, a customer driven continuum from planning and merchandising through store operations to the point of sale. Retailers struggle because they lack a single underlying set of information on which to support the continuum. In order to compete in this environment of escalating competition, this needs to change. Submitted by Tomax Corporation