Products and Services
Cross-Channel Commerce
•Cross-Channel Intelligence: The Smart Investment For 2010 And Beyond
Achieving the promise of cross-channel commerce is a critical goal for many retailers. Sales information and processing must be centralized. All customer and order data must be universally accessible across the enterprise. By enabling a more complete, central view of customer, order, inventory, promotion and marketing information, retailers can turn the possibility of a cross-channel environment into a reality.
CrossView is built on a foundation of proven IBM technology. It uses IBM WebSphere® Commerce software to control and optimize the Web channel and IBM Sales Center for WebSphere Commerce software to link the Web channel back to call center operations. In developing CrossView, architects leveraged powerful middleware from IBM Retail Integration Framework, including business logic and database technology. The software development team worked closely with IBM's experienced retail industry team to create a solution that can address retailers' unique business requirements.
Features
- Improve customer satisfaction and service. Customers can choose the channel that is most convenient for them, regardless of the type of transaction performed.
- Reduce development, integration and maintenance costs. There is no need for redundant services, such as those for payments, gift cards, taxes, shipping and coupons, in each sales channel.
- Encourage customer loyalty and sales with cross-channel features.
•Cross-Channel Intelligence: The Smart Investment For 2010 And Beyond
