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With First Data Loyalty Solutions, retailers can track customers' shopping and spending patterns and convert that knowledge into more valuable, better-tailored rewards that inspire even greater purchasing activity.

First Data Loyalty Solutions allow you to create customer programs that complement your existing marketing efforts at the point of sale.

First Data Loyalty Solutions are flexible and robust in many ways, including our compatibility with all forms of payment — not just credit, debit and private label cards, but even cash and checks. Merchants can execute various marketing campaigns to reward their customers based on where and how often they shop and how much they spend, or they can issue random and instant rewards for any purchase. And with more comprehensive customer relationship management (CRM) data merchants can build extremely targeted marketing campaigns.

First Data Loyalty Solutions function in real time, collecting and transmitting information so awards can be generated specifically for each shopper at the time of each transaction.

For additional information on this product, visit First Data's Website.