Pitney Bowes: MarketPulse™

Analyze leading economic indicators for your store network
MarketPulse™ is a market analysis tool that uses up to date macroeconomic indicators for the retail sector, customized to your market concept. Created by the market analytics experts at Pitney Bowes Business Insight, MarketPulse™ collects, formats and interprets the most relevant macroeconomic data for your business. With one indispensable report, you can track housing turnovers, income growth, household wealth, unemployment estimates and more – the trends and economic variables that affect your business the most. And if you need to justify costs with ROI, consider that MarketPulse™ can easily pay for itself with just one good financial decision.

Up to date perspective for store portfolio strategies Designed for quick turn around, this comprehensive economic tool includes; detailed trade area and metropolitan reports, regional maps and summary tables at various geographical roll ups. Easy-to-read data outlines the financial health of your trade areas from the county, metropolitan area, to regional or national detail level. Executives can track the variables that are most predictive of changes in their markets using MarketPulse™ localized economic indicators and identify the stores most deeply impacted by economic trends. The report provides the information you need to make mission-critical business decisions: which stores to close, which openings to defer and which capital improvements to implement. MarketPulse™ is an invaluable source of information to diagnose the health of your store portfolio.

An Essential Tool For Local Market Decisions

• Prioritize store closings, capital improvements or openings
• Fine tune inventory control to reduce unnecessary overhead
• Access current economic data for better financial planning
• Improve operating efficiencies and budget allocations

Gain A New Perspective On Your Store Portfolio

• Use up to date economic indicators for risk assessment and performance measurement
• Integrate demographic and psychographic data into your market analysis
• Define, analyze and understand your trade areas for a competitive advantage
• Predict short and long term impacts of local trend data

Access Current Market Knowledge

• Choose your level of detail: trade area, county, metropolitan area, regional or national
• View data in clear, easy to read spread sheets and charts
• Subscribe for quarterly or annual updates