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Sterling Mobile Store Channel

Source: Sterling Commerce, An IBM Company
For users of Sterling Order Management, this mobile application provides the ability to build and deploy a mobile store presence.
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Capabilities Brief: Sterling Mobile Store Channel

Sterling Mobile Store Channel For users of Sterling Order Management, this mobile application provides the ability to build and deploy a mobile store presence.

Give your customers the ability to buy from you anywhere The increasing emergence of mobile devices as the next selling channel for both business-to-consumer and business-to-business sales has early entrants experimenting with this mobile technology as an interface to interact with customers. With the increasing adoption of smartphones by business and consumers alike, many businesses are under gradual, but steady pressure to establish a mobile presence with their customers. The mobile channel promises to be one of the most personal and flexible interfaces that businesses will have to manage sales interactions with their customers. Whether the mobile device is serving as a self-service channel for consumers or a field sales representative's sales and order tool in business-to-business sales situations, the challenge for today's businesses is to provide a mobile sales solution that expertly handles the customer interaction. This means having up-to-date access through the mobile device to critical sales information processes and information including: products and pricing for the client, inventory availability, and mechanisms to place orders for the customer and check on the status of existing orders.

Enable mobile access to your product catalog for selling products and services The Sterling Mobile Store Channel solution extends the Sterling Multi-Channel Selling solution to mobile digital devices enabling you to build and deploy a mobile store channel. The solution enables you to present your product catalog and manage sales interactions via an end customer's mobile digital device. From your mobile store, customers or field sales representatives can browse your product catalog, check inventory availability, place orders, and check order status.

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Capabilities Brief: Sterling Mobile Store Channel

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