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Cross-Channel Retailing Special Report

Cross-channel commerce has evolved; the lines between channels are disappearing. Retailers have long built strategies for marketing to shoppers within a channel, whether it's online, in-store, through a catalog, or via a mobile device. But, today's shoppers view retailers holistically, regardless of how and where they choose to shop. This dynamic changes everything for retailers. They're now required to promote their brand and products consistently, in relevant context, to individual customers to keep their customers loyal. And, one of the many ways to retain that loyalty is to keep pace with the constantly connected shoppers.

Access additional 2011 special reports.

In order to grow topline sales, retailers must focus on integrating social, mobile, and cloud-based retail operations platforms.

Retailers are rapidly adopting technologies that improve the customer experience in an omnichannel shopping world, but do they always start with a vision of what their foundation for efficient retail enterprise is holistically? Imagine if our vision really capitalized on the typically young, inherently social, and incredibly smart associates and all of the rich data and digital content found somewhere in your enterprise.

Access additional 2011 special reports.