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CURRENT ISSUE

Owning The Customer Experience: The CMO’s New Role

Owning The Customer Experience: The CMO’s New Role

Industry reports confirm that the CMO must take ownership of the customer experience as shopper behavior and new technology transform the retail industry.

Interactive Digital Signage Creates Customer Engagement Opportunities

Interactive Digital Signage Creates Customer Engagement Opportunities

Advanced technology offers online-style customer tracking of in-store interactions.

Planning Drives Customer-Centric Growth At Visionworks

Planning Drives Customer-Centric Growth At Visionworks

How the 620-store national eye care services brand leverages planning tools to support an expanding volume and selection of merchandise.

How Luxottica Overcame The Integration Gap

How Luxottica Overcame The Integration Gap

Thanks to its new SAP management solutions, this global company is now a fully integrated corporation.

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IN-STORE SYSTEMS/OPERATIONS INDUSTRY PODCASTS

  • Leverage Digital Signage & Kiosks To Improve Customer Experience
    Leverage Digital Signage & Kiosks To Improve Customer Experience

    As always, we're here to help retail executives make informed decisions about technology and operations solutions for all their sales channels. In that spirit, our discussion topic today is improving the customer experience in the store. Our guest today, to help give us an expert’s point of view, is Alexandra Sneed, marketing manager for Verizon Enterprise Solutions.

  • The Continuously Evolving Receipt
    The Continuously Evolving Receipt

    Receipts are evolving right before our eyes. From digital options to coupons and advertisements, the role of the receipt is continuously evolving in retail. Here Bob Johns, editor with Integrated Solutions For Retailers magazine, talks with Jon Levin, product integration manager with Star Micronics, about the changing role of the receipt.

  • Mobile’s Impact On Retail

    Mobility is changing retail both for the customer and the associates. Here Bob Johns, editor with Integrated Solutions For Retailers Magazine, talks with Kevin Price, founder and CEO of AccuCode to discuss how retailers can deal with the changing mobile environment.

  • Retail WFM — Enhancing Customer Service While Maximizing Efficiency

    Join Bob Johns, editor with Integrated Solutions For Retailers magazine, as he discusses the major changes in workforce management (WFM) with Bob Clements, senior VP at Axsium Group.

  • WFM Is Conquering Real-World Issues In Retail

    Workforce management (WFM) is taking the lead in in helping retailers deal with shrinking margins and slim budgets. Join me as I sit down with Jim Hoefflin, president and CEO of Empower Software Solutions, to discuss how WFM is helping retailers now, and into the future.

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SPECIAL FEATURE

Owning The Customer Experience: The CMO's New Role WFM 2014: Bridging The Execution Gap Can You Meet Consumer Expectations At Any Cost?
Owning The Customer Experience: The CMO's New Role WFM 2014: Bridging The Execution Gap Can You Meet Consumer Expectations At Any Cost?
Industry reports confirm that the CMO must take ownership of the customer experience as shopper behavior and new technology transform the retail industry. In an age where big data analytics are baked-in to labor management software tools to enable retailers to execute on that data, can we be doing better? There’s no prescriptive approach to establishing true, seamless, anychannel retail commerce, but experts agree on four imperatives to the equation.

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