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iPhone 6 + iBeacons + Wi-Fi: In-Store Shopping Ups Its Game

The main buzz surrounding the iPhone 6 launch has been its bigger size and how great that will be for, say, anyone who takes photos, plays games, or reads email on-the-go. It's time to talk about the real winner: retail shoppers.

iBeacon + Wi-Fi: Finally, "Opting In" Can Be A Win-Win

“Opt In” these days too often means going from “Hello” to “What will we name our 4th child?”

Mobile Marketing: Driving Demand, Driving Share Of Wallet

Why embracing the smartphone as a marketing channel is a sound strategy in the battle for discretionary consumer spending.

A Platform For Diving Into Omni-Channel Retailing

Consumers are swimming across retail channels at an Olympic pace, and a substantial proportion of retailers today are in danger of being left in their wake. The omni-channel phenomenon has been gaining momentum for decades, but more recently digital systems and mobile shopping have churned the waters to the point that retailers will need to be more agile and adaptable if they intend to keep up with consumer expectations.

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