Retail Marketing And Loyalty News And Resources Retail Marketing And Loyalty News And Resources

FEATURED MARKETING/LOYALTY CONTENT

  • Shopper Loyalty Programs Done Right
    Shopper Loyalty Programs Done Right

    Not all loyalty programs are made equally. The days of simply presenting a generic plastic card at the point of sale are gone.  Today’s consumers desire a personalized, integrated connection while shopping, whether in a brick-and-mortar location, or at home.

What Amazon Dash And Drones Mean For Retailers

On April Fool’s Day, Amazon launched the Amazon Dash Button—and it was no joke. Amazon has partnered with 18 CPG brands to quickly deliver household favorites with the press of a button.

Spring 2015 Shopper Trends

Get your finger on the pulse of retail in the latest version of ShopperTrak's Shopper Trends infographic.

A New Outlook For The Retail CMO

The omni-channel migration within retail has had far-reaching implications. Consumers demand to shop when, where and how they want, while expecting a consistent experience across channels. This has not only impacted sales models but marketing strategies as well.

Customer Service And Improving Associate Productivity Should Be Retail’s Top Priority For Mobility

When developing a mobile strategy for stores, retailers should make customers the number one priority. And part of improving customer service is streamlining how store associates deal with intra-day disruptions so they can remain focused on the customer.

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MARKETING/LOYALTY NEWS

  • NetSuite Signs Definitive Agreement To Acquire Bronto Software

    NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced it has entered into a definitive agreement to acquire Bronto Software Inc., a privately-held cloud-based commerce marketing company, in a cash and equity transaction valued at approximately $200 million. This transaction is expected to close in the second quarter of 2015, subject to certain closing conditions and regulatory clearance.

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