FEATURED MARKETING/LOYALTY CONTENT
A New Outlook For The Retail CMO
The omni-channel migration within retail has had far-reaching implications. Consumers demand to shop when, where and how they want, while expecting a consistent experience across channels. This has not only impacted sales models but marketing strategies as well.
When developing a mobile strategy for stores, retailers should make customers the number one priority. And part of improving customer service is streamlining how store associates deal with intra-day disruptions so they can remain focused on the customer.
The main buzz surrounding the iPhone 6 launch has been its bigger size and how great that will be for, say, anyone who takes photos, plays games, or reads email on-the-go. It's time to talk about the real winner: retail shoppers.
“Opt In” these days too often means going from “Hello” to “What will we name our 4th child?”
Why embracing the smartphone as a marketing channel is a sound strategy in the battle for discretionary consumer spending.
ARTICLES FROM INTEGRATED SOLUTIONS FOR RETAILERS
Tommy Bahama Talks Customer Experience Management
Regardless of your retail technology solutions spending plans, customer experience management needs to top 2015’s priority list.
Using Social Media To Generate Online Sales
This online watch retailer realized a 25 percent conversion rate by using a social app.
2013 CMO Special Report
Today’s CMO is being called upon to break down the barriers within the retail business structure and work directly with the entire C-level to create a single direction for the company.
Why BI And Digital Signage Are Inseparably Linked
Modern digital signage runs on data that feeds real-time, interactive content, proving as instructive to the retailer as it is to the customer.
The New Role Of The Call Center In Omni-Channel Retail
As the touch points consumers engage on the path to the sale merge into one, the call center plays an increasingly pivotal role.
Customer Feedback Insights CFI Platform
Providing technology and services that leverage customer feedback insights to drive financial performance.
NetSuite Signs Definitive Agreement To Acquire Bronto Software
NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced it has entered into a definitive agreement to acquire Bronto Software Inc., a privately-held cloud-based commerce marketing company, in a cash and equity transaction valued at approximately $200 million. This transaction is expected to close in the second quarter of 2015, subject to certain closing conditions and regulatory clearance.
CRM And The Multichannel Retailer: Part 3: Social Media And The Multichannel CRM Program During part three of our podcast series, CRM And The Multichannel Retailer, MJ Crabbe-Barberis, director of global CRM product marketing at Infor10 CRM Epiphany, talks to Integrated Solutions For Retailers/Retail Solutions Online Associate Editor, Erin Harris about the proper ways to use social media as a customer touch point.
CRM And The Multichannel Retailer: Part 2: Challenges With Cross-Channel Part two of our three-part podcast series, CRM And The Multichannel Retailer, features MJ Crabbe-Barberis, director of global CRM product marketing at Infor10 CRM Epiphany, detailing the notion of cross-channel cannibalization, as she outlines the ways to manage the business challenges related to it.