FEATURED MARKETING/LOYALTY CONTENT
A Platform For Diving Into Omni-Channel Retailing
Consumers are swimming across retail channels at an Olympic pace, and a substantial proportion of retailers today are in danger of being left in their wake. The omni-channel phenomenon has been gaining momentum for decades, but more recently digital systems and mobile shopping have churned the waters to the point that retailers will need to be more agile and adaptable if they intend to keep up with consumer expectations.
There are dozens of ways to grow your audience and make money online, but how do the marketing channels stack up?
What are the key shopper types retailers need to target, understand and engage with this Black Friday season?
Opportunities abound throughout the market to increase your revenue. The promise of new sales and larger volumes from channels like web stores, Amazon or eBay make companies see dollar signs swirl around their heads.
This year’s study explores what customers expect during their online shopping experience, how mobile and social are changing buying trends and how retailers can benefit by offering an integrated sales experience. For a second year, UPS has worked with comScore to identify what options consumers want before they buy, during check-out and delivery and, if needed, returns.
ARTICLES FROM INTEGRATED SOLUTIONS FOR RETAILERS
Using Social Media To Generate Online Sales
This online watch retailer realized a 25 percent conversion rate by using a social app.
2013 CMO Special Report
Today’s CMO is being called upon to break down the barriers within the retail business structure and work directly with the entire C-level to create a single direction for the company.
Why BI And Digital Signage Are Inseparably Linked
Modern digital signage runs on data that feeds real-time, interactive content, proving as instructive to the retailer as it is to the customer.
The New Role Of The Call Center In Omni-Channel Retail
As the touch points consumers engage on the path to the sale merge into one, the call center plays an increasingly pivotal role.
How bebe Fast-Tracked The Omni-Channel Odyssey
bebe was building cross-channel inventory prioritization algorithms and CRM data visibility before “cross-channel” was cool. In a recent sit-down with CIO Hamid Mashouf, we got some insight into where bebe is headed next.
CRM & Marketing
Retailers need an effective marketing and customer relationship management (CRM) solution to satisfy shoppers and compete in today’s competitive retail market. A complete 360-degree view of every customer in every channel provides the insight you need to deliver personalized service, build customer loyalty and increase revenue.
NetSuite For Retail
NetSuite for Retail is the only cloud business software solution that brings together every step of a multi-channel, multi-location retail business—POS, ecommerce, CRM, marketing, merchandising, inventory and order management and financials. Only NetSuite gives you real-time visibility into your entire retail operation, accessible from anywhere at any time. With NetSuite, you get a single view of the business across all channels, ensuring that your customer, order, inventory and financial information is always up to date and that you deliver the experience your customers expect across every touchpoint.
Customer Feedback Insights CFI Platform
Providing technology and services that leverage customer feedback insights to drive financial performance.
Cell Phone Charging Station
Add value and drive incremental sales with mobile device charging stations. Consumers can plug in their mobile device to this convenient charging station to stay connected.
NetSuite Retail POS
Today’s consumers move fluidly across shopping channels, from in-store to online over a laptop, mobile phone or tablet. And they want a consistent and relevant brand experience regardless of the channel. Yet the vast majority of transactions still take place in person, making the point of sale (POS) a vital piece of the customer experience.
Edgecase Launches With New Adaptive Experience Platform For Online Retailers
Edgecase, the platform behind today’s most inspiring shopping experiences, recently announced the company’s official launch with the release of its new Adaptive Experience Platform that uses a proprietary combination of machine learning + human content curation to create shopper experiences that feel more natural and inspiring.
CRM And The Multichannel Retailer: Part 3: Social Media And The Multichannel CRM Program During part three of our podcast series, CRM And The Multichannel Retailer, MJ Crabbe-Barberis, director of global CRM product marketing at Infor10 CRM Epiphany, talks to Integrated Solutions For Retailers/Retail Solutions Online Associate Editor, Erin Harris about the proper ways to use social media as a customer touch point.
CRM And The Multichannel Retailer: Part 2: Challenges With Cross-Channel Part two of our three-part podcast series, CRM And The Multichannel Retailer, features MJ Crabbe-Barberis, director of global CRM product marketing at Infor10 CRM Epiphany, detailing the notion of cross-channel cannibalization, as she outlines the ways to manage the business challenges related to it.