Retail Marketing And Loyalty News And Resources Retail Marketing And Loyalty News And Resources

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  • A New Outlook For The Retail CMO
    A New Outlook For The Retail CMO

    The omni-channel migration within retail has had far-reaching implications. Consumers demand to shop when, where and how they want, while expecting a consistent experience across channels. This has not only impacted sales models but marketing strategies as well.

Customer Service And Improving Associate Productivity Should Be Retail’s Top Priority For Mobility

When developing a mobile strategy for stores, retailers should make customers the number one priority. And part of improving customer service is streamlining how store associates deal with intra-day disruptions so they can remain focused on the customer.

iPhone 6 + iBeacons + Wi-Fi: In-Store Shopping Ups Its Game

The main buzz surrounding the iPhone 6 launch has been its bigger size and how great that will be for, say, anyone who takes photos, plays games, or reads email on-the-go. It's time to talk about the real winner: retail shoppers.

iBeacon + Wi-Fi: Finally, "Opting In" Can Be A Win-Win

“Opt In” these days too often means going from “Hello” to “What will we name our 4th child?”

Mobile Marketing: Driving Demand, Driving Share Of Wallet

Why embracing the smartphone as a marketing channel is a sound strategy in the battle for discretionary consumer spending.

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MARKETING/LOYALTY NEWS

  • NetSuite Signs Definitive Agreement To Acquire Bronto Software

    NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced it has entered into a definitive agreement to acquire Bronto Software Inc., a privately-held cloud-based commerce marketing company, in a cash and equity transaction valued at approximately $200 million. This transaction is expected to close in the second quarter of 2015, subject to certain closing conditions and regulatory clearance.

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