Belk Partnering With iCrossing To Enhance Digital Features
By Megan Zielinski, contributing writer
Belk announced its partnership with iCrossing, leading global digital marketing organization, to manage the retailer’s digital marketing capabilities within all channels including analytics, paid social media, display media, and search engine marketing (SEM).
In effort to reach customers across all channels, promoting the retailer’s “modern southern style,” Belk has selected iCrossing to construct award-winning website designs, sale-driving mobile apps, interactive social marketing campaigns, and other digital designs to enhance the customer experience. iCrossing delivers campaigns in real time, transforms data and analytics into insights, enables cross-channel marketing, and increases ROI for partnering businesses.
With iCrossing’s data and analytic platform, Belk will have one complete view of the customer’s attitude, behavior, and interests across all channels, setting up opportunities to better connect with each customer by sending more relevant, personalized content and messages based off of collected data. “By establishing synergies across all its digital channels, we’re able to help Belk create moments that matter for its customers by delivering the right content to the right audience at the right time.” said Brian Powley, global president at iCrossing. The iCrossing analytic team eliminates the tedious work of sifting through excel spreadsheets as they compile large amounts of data from different sources, turning it into one combined dashboard full of insights that are simple for Belk to understand and act upon.
Belk has hired iCrossing to build integrated search marketing campaigns to drive customer awareness through bought, owned, and earned media—by combining the search engine optimization (SEO) and SEM programs, the iCrossing platform will target new audiences, increase the number of clicks, conversion rates, and boost sales for Belk. As search engines, including smartphones, and tablets continue to evolve, iCrossing will help Belk keep the brand visible and evolve beyond the engines.
"iCrossing impressed us with their team of digital experts, audience insights and comprehensive approach to our business," said Jon Pollack, executive vice president of sales promotion, marketing and e-commerce at Belk.
iCrossing is a reputable digital marketing agency, building connected brands for major corporations worldwide including, Coca-Cola, LEGO, Toyota, FedEx, LG Electronics, Petsmart, Hampton Hotels, Cosmopolitan, DIRECTV, and Williams-Sonoma. The company states, “We’re creating connected campaigns that are being found, engaged with and talked about by consumers and the marketing industry alike.”