Sears Expands Shop Your Way Program
By Megan Zielinski, contributing writer
On July 10, Sears announced the expansion of its reward program ‘Shop Your Way’ with the inclusion of more than 50 brand-name partners, opening up even more opportunities for members to shop and be rewarded.
New companies to join include, Groupon, Avis Car Rental, Hearst Magazine, Burger King Restaurants, 1-800-FLOWERS, LifeLock, Red Envelope, ScoreBig, and Shoney’s. Members can expect special deals and daily discounts offered from the new partners, such as earning up to 10 percent back in points toward events and concert tickets, earning more than 2 percent in points in over thousands of restaurants, and even receiving $25 to $50 back in points on select services.
Limited-time specials are regularly displayed, listed above the original prices of products and services—revealing to Shop Your Way members the outstanding deals being offered exclusively to them. New partnering company, Burger King Restaurants, recently presented a limited-time “Burger Back” campaign ending July 31—rewarding members with up to $10 and VIP members up to $12 in Shop Your Way points on the purchase of any one menu item with their authorized Visa or Mastercard—paying customers with a free meal back in points. "At Burger King, we're always looking for new ways to deliver value to our customers," said Samuel Heath, Director of Market Intelligence at Burger King. "Partnering with Shop Your Way makes it even easier to choose Burger King. It's 'great fire-grilled burgers – with a bonus.'"
With partnering companies such as Groupon.com, members can enjoy all of the savings offered on Groupon deals, while receiving 5 percent back in Shop Your Way points. Members can purchase the Bowflex Heart Rate monitor watch at the Groupon price of $12.99 (compared to retail price of $129.99) and earn 650 points at the same time—giving members “A Deal on a Deal.” Through Hearst Magazines, members can take advantage of the discounted price of $5 on one-year subscriptions to popular magazine titles including Cosmopolitan, Good Housekeeping, Woman’s Day, Esquire, and more, in addition to gaining back a total of 4,999 points, or $4.99 for each subscription—essentially giving members the entire year of their favorite magazines for free.
Members automatically earn points when they use their Shop Your Way registered Visa or MasterCard credit or debit cards on purchases at participating Shop Your Way locations that incorporates the Card Link program. With points accumulated, members can browse through millions of products at ShopYourWay.com to redeem their rewards.
Provided by Sears, Shop Your Way is a free social shopping platform, rewarding members for shopping at Sears, Kmart and partnering retailers. The site includes a network of brands and services for members to browse, make purchases, earn points and receive rewards. Members also have access to exclusive sales, celebrity-worn brands, events, sweepstakes and other members-only incentives.