Featured RAMP Content
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4 Strategies For Overcoming Black Friday And Holiday Peak Web Performance Challenges
11/1/2022
Holiday sales seem to start earlier every year. It’s common to see Halloween, Thanksgiving, and Christmas holiday decorations at big box stores all at once. One key reason for this is that retailers are now launching holiday sales in October, according to the National Retail Federation (NRF). The organization’s new consumer survey indicates that consumers are on board with early sales: 44% of shoppers agree it’s better to purchase gifts and other seasonal items now because they believe inflation will continue to impact prices later in the year.
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How To Enhance Vendor Transparency To Improve Vital Relationships In 2023
11/1/2022
It’s no secret that the holiday season puts a lot of strain on the retail industry. With an influx of orders before the holidays and an abundance of returns afterwards, a fully functioning supply chain is critical to securing loyalty from holiday shoppers. In fact, this year Black Friday sales are expected to hit a record $11.2 billion.
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Why Retailers Are Champions To The Communities They Serve
11/1/2022
Once again retailers and consumer products companies are in discussion, this time the debate is not about supply chain problems and product availability (although that remains on the agenda) but about cost and, more importantly for consumers, price. Brands are walking a tightrope, balancing on one side inflationary increases that are driving costs up and on the other the knowledge that consumers are trading-down, which threatens to disintermediate them.
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BOT Masters Are Preparing For The Holidays — Are You? A Holiday Cyber Checklist
11/1/2022
Automated bots are both a best friend and a business hazard for online retailers. This is especially true during peak times such as holiday seasons when bots are used not only by businesses to track the price changes at competitors, but also by criminals to exploit the power of automation with malicious intent.
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How To Ask For Customer Reviews
10/21/2022
eCommerce competition has never been this strong. With hundreds of competitors vying for the top spot, often on the same platform, differentiating yourself is the best thing you can do for your business. Reviews are a great way to get ahead but asking for them is a challenge all on its own. Use these tips to make asking for reviews a hassle-free process.
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First-Party Data Helps Brands This Holiday Season As Inflation Hits An All-Time High
10/21/2022
It wasn’t that long ago that consumer prices were up 9.1%, the largest increase in 40 years. We have been hearing about inflation for the last year and to make matters even more complicated, high inflation and an impending recession are now converging with the holiday season. American consumers spend nearly $1,000 around the holidays for gifts. We can only imagine how much more that will be now that prices are so much higher. So, what can brands and retailers do to help their consumers' needs while still profiting this holiday season?
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eNightmare On Fraud Street
10/21/2022
All over the world, retailers are grappling with monsters that creep beyond the boundaries of nightmares – fraudsters. Be this when an angry customer calls about a fraudulent charge on their card, or after Halloween ends when hundreds of “unworn” costumes are being returned, it’s frightening to consider the damages these villains can do.
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Giving The Gift That Lasts Year-Round: Training Employees For The Holidays
10/21/2022
While forecasts for this year’s holiday season may currently be up for debate, one thing’s for certain: retailers must be ready for in-store shoppers. This is especially true as retail sales during 2021’s holiday season grew 14.1% compared to 2020 and are expected to grow between 6 and 8% this year. Heading into the holidays, retailers must prepare for an influx of store traffic and an increase in demand, a responsibility that often falls on consumer-facing associates.
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Facial Biometrics Are The Future Of Retail
10/21/2022
The digital transformation now bringing together the physical and virtual worlds is having a major impact on the retail space. The typical consumer expects consistent, seamless, and safe experiences throughout their online, in-store, and mobile shopping journeys. U.S. retailers who keep customers waiting in line can lose up to $100 billion per year.
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If Customer Satisfaction Is Your #1 Priority, Consider Enhancing Your Messaging
10/20/2022
If you run a business, you know how vital customer service is to your reputation. Consumers can choose from potentially millions of competitors who offer the same type of product or service you provide.