Best Buy Redesigning Stores With Interactive Home Theater Experience
By Megan Zielinski, contributing writer
By the mid-May, Best Buy will begin to completely transform their Home Theater Space in select stores, enabling customers with highly engaging and interactive features to improve their shopping experience.
Two leading electronics and technology companies, Sony and Samsung, will be bringing their products and expert knowledge into the new Best Buy Home Theater layout.
The Sony Experience will soon be set up in 350 Best Buy stores, allowing customers to see the difference of coloring, brightness, and details the high-end Sony 4K TVs models present when compared to other models. The TRILUMINOS Display will feature Blue-Ray and broadcast TV. Customer can engage with products, having hands-on experience with the Sony 4K media player and high-quality Sony displayed cameras and camcorders. "The Sony Experience will give consumers a shopping experience unlike anything before," says Mike Mohan, Best Buy's chief merchandising officer. "Sony's 4K Ultra HD televisions have to be seen to be believed. Our newly transformed home theater areas will, for the first time, allow customers to test, try, and experience how all of the Sony products work together."
The Samsung Entertainment Experience will expand to 500 Best Buy stores over the next few months in addition to the already implemented 1, 400 Samsung Experience stations, advertising mobile and computing technologies in Best Buy. The New Samsung Entertainment Experience will allow for customers to see the quality of graphics on curved HDTVs, projecting sharper images with four times the amount of resolution compared to regular HD. Tim Baxter, President of Samsung Electronics America stated, “Consumer awareness and purchase intent for UHD technology is increasing steadily and the Samsung Entertainment Experience at Best Buy provides consumers with the opportunity to learn more and get an in-depth look at how this breathtaking new technology can change their viewing experience at home. We understand the importance of the product experience in stores and will continue to work with our retail partners to showcase next-generation technologies through effective merchandising solutions.” Customers will have the chance to listen to the benefits offered by audio products in the Samsung Shape Wireless Audio Multiroom System. With multi-screen integration, experts will guide customers, showing how to easily connect mobile devices, tablets and TVs together.
BestBuy.com, among the top ten retail sites with over 1 billion visitors each year, will integrate The Sony and Samsung Experience into the Best Buy website by summer, allowing ecommerce customers to get a firsthand look at showcased products through realistic digital content.
The Best Buy layout will also include a Sound Bar Listening Station, allowing customers to test and compare sound bars side-by-side. The integrated Audio Demo Station holds the latest towers, bookshelf speakers, and center channels for customers looking for more than one speaker system for their home customers can experience the intensity the featured audio selections offer with just the press of a button. Large screen TV showcases will provide customers with a wide range of brand selections and prices. For customers looking for TVs smaller than 40 inches, the arrangement of the Grab n’ Go for small to midsize TVs makes browsing and purchasing easier as the boxes are available directly underneath the display models. Along with help from dedicated Sony and Samsung experts, The New Home Theater Experience will have even more knowledgeable Best Buy staff on hand to assist customers.