Articles From Integrated Solutions For Retailers
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Cross-Channel Customer Engagement
2/15/2012
True customer centricity requires cross-channel dialogue with consumers. How do you engage in a multimedia world?
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Cross-Channel Marketing Success With A New CRM
2/15/2012
With total golf equipment and accessory sales being relatively flat in recent years, growth for companies in the industry has been a game of market share. By Bob Johns, Integrated Solutions For Retailers magazine
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Customer Centricity: Manifest Through Mobility
2/15/2012
The pieces to the customer-centricity puzzle have fallen into place, and they’re glued together by mobile technology.
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Be Brilliant: Optimize Business Processes With Integrated Business Intelligence
2/14/2012
Retailers achieve real, attainable objectives through the proper use of business intelligence.
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Drive Customers To Your Store And Website
1/20/2012
Catalogs offer a unique opportunity to drive traffic to both the store and its website.
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Connect Customers Across Channels
1/20/2012
Targeted electronic promotions — made possible by an ERP implementation — create 10x to 20x in-store sales lifts at Carol’s Daughter.
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The Loyalty Mandate
1/20/2012
Loyalty versus relevancy — which is more important for retailers in 2012?
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The Receipt Marketing Rage
12/21/2011
Receipt-based marketing and couponing are paying dividends for retailers and creating loyal consumers.
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Four Tips For Creating An Effective, Enjoyable Mobile Experience
12/21/2011
Seamless transitions across channels offer unique customized marketing opportunities.
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Mobility Isn’t Just Meant For Customers
12/21/2011
Maximizing the potential of mobile applications available to retailers offers better efficiency in many operations.