Articles From Integrated Solutions For Retailers
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Social Media’s Impact On Customer Engagement
12/21/2011
Successful integration of social media into the retailer’s total value proposition must begin with an examination of the brand’s place in the consumer’s life.
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E-Commerce Is Dead — Long Live E-Commerce
11/17/2011
Reviewing the results of the Integrated Solutions for Retailers annual technology investment survey, I was surprised to learn that nearly 70% of survey respondents will be investing in e-commerce solutions — up over 10% from the 2010 survey — with the combined investment opportunities in back end cross-channel solutions still falling behind: e-commerce – 66%, cross-channel merchandise management – 18%, cross-channel inventory management – 17%, and cross-channel multichannel operations integration solutions – 16%. By Lelah Manz, Akamai Technologies, America
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Drive Sales, Save Costs With ... Your Receipt Printer?
10/24/2011
Coupons are back. Research from NCH Marketing Services indicates that nearly 80% of consumers are using them, and according to their research, sales receipts are a great place to put them. By Matt Pillar, Integrated Solutions For Retailers magazine
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Listening And Responding To The Voice Of The Customer
8/24/2011
In just a few short years, social media has revolutionized the way people communicate and share information. For example, as Twitter celebrates its fifth birthday, almost half a million new accounts are created, and 1 billion tweets on average are sent every week. By Bob McFarland, SAP America.
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